Due to Covid-19, 2020 has been a landmark year for the civil, environmental and construction industry and the way people do business for the following years to come. Physical distancing measures throughout the world, have been an enormous challenge for the industry.
At the same time, professionals are turning into the web to do their business and establish contact. Geoengineer.org platform was redesigned in 2019, with a focus on disseminating latest updates to geoprofessionals, based on their interests, and on bridging the online communication gap between them and the companies. The timing couldn’t have been better! Our 2020 statistics (updated up to end of September) demonstrates the increased need of geoprofessionals to establish contact with geotechnical businesses.
Geoengineer.org was already on an increasing trend the first semester of 2020, due to its increased functionality and user satisfaction. Covid-19 outbreak was the catalyst to boost traffic even more. Based on our data, April had a significant increase, mainly due to lock down measures throughout the world. The increasing trend remained at high levels over the next months and now, with the second Covid-19 wave, a new spike is observed, which is expected to last for several months.
90% increase in user visits per month
The result in total numbers so far demonstrates the increasing need of geoprofessionals to be up to date with the latest industry news and to establish contact with the industry businesses. So far, more than 1,000 users have registered Geoengineer.org within 2020. Compared to 2019, 90% more users are visiting the website per month on average, with more than 40,000 users visiting the website each month.
14,000 pageviews / month to sponsored content
Our new design not only increased our user satisfaction by delivering content based on their specific interests, but also allowed us to better understand what sponsored content would impact each visitor the most . As a result, our sponsored content reach was increased by 200%, having more than 14,000 pageviews per month on average.
With the second Covid-19 wave already in progress, Geoengineer.org is still on an increasing trend and future numbers are expected to be even higher. It is more evident than ever, that geotechnical engineering companies should invest on their online presence and maximize their reach through online channels to cover the gap that has been created due to physical distancing measures. Geoengineer.org is the most visited website in the geotechnical engineering industry, making it the ideal online channel to promote your company. To help companies establish easier contact and get more leads, Geoengineer.org has launched a new Direct Leads feature for its Corporate package with great results so far.