17
Sep
The importance of digital marketing on the CEE industry during the Covid-19 era

The new COVID-19 era has affected every aspect of life as we know it and the civil, environmental and construction industry is no different. Most conferences, workshops and trade shows scheduled in the second quarter of 2020 have been canceled or will be virtual, while future similar events are very much on hold until things are stable. At the same time, people around are sheltering in place to avoid encountering or spreading the virus. Most people have turned to browsing the web to do their business and our information centers web statistics can confirm this tremendous spike.

This unprecedented total loss of channels related to events and face-to-face business poses an enormous challenge to the industry. The industry traditionally relied on these channels to network and build customer relationship. A large portion of the industry is non digital-native and their loss is coming as a shock. They are now forced to rethink their operations and adapt digital marketing as a new way of approaching clients.

Digital marketing channels are immune to the COVID-19 social distancing consequences and can help companies to restore their customer relationship or even improve them, by allowing them to store a significant amount of data to make better informed campaign decisions.

Some companies have been doing digital marketing for years and is already prepared on how to funnel their focus to online initiatives. The rest on the other hand are unsure how to use it successfully and this could be the deciding factor in whether they can make it through the short term. Regardless of which side you find yourself in, we can provide you with extra insights on how to improve your online position. Argo-E can provide you with IT and digital marketing services to funnel your focus on a variety of digital channels. We have an in-house team of engineers, seo and social media experts, marketeers and video experts who will work together to specifically optimize your company’s promotion.

Website Presence

We can build your professional web presence tailored to your specific requirements, by providing a wide range of solutions for your simple needs such as Website Development and E-commerce solutions. Our team is responsible for supporting the websites of premier organizations, including ISSMGE, ASCE Geo-Institute and many other leading websites in the industry. Make sure to view our portfolio that contains our latest work.

Search Engine Optimization (SEO)

We can boost your ranking on search engine results and increase your website traffic by performing Search Engine Optimization (SEO).

Social Media

Our dedicated social media experts’ team can manage your social media presence by following the latest trends.

Paid Search/Social Media Marketing

We can boost your traffic with paid campaigns on search engine results and social media channels on your targeted audience. A quick way to provide predictable results, easily scaled up or down depending on budget or need.

Video Promo

We can create your promo videos, one of the most versatile and profitable digital marketing tools out there.

Contact us today to find out how we can boost your online marketing initiatives.


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