Internet usage on mobile devices has exceeded desktop for the first time worldwide in 2016.
Mobile compatibility is increasingly important not just because of growing traffic, but also because Google favors mobile friendly websites for its mobile search results. More and more internet traffic originates from mobile devices and demand for websites that are properly viewed with these devices is increasing. On average, Statcounter.com indicates that 44.79% of internet traffic was viewed using desktops, a great drop from 2015 where the average was 58.9%. The percentage of internet traffic that originated from mobile devices reached 50.31%. The 50.31% compares to 35.4% last year, an increase of 14.91% that is attributed primarily to mobile phones, as opposed to tablets.
Data analysis of Argo-E’s own private data from a large number of websites in the Civil, Environmental and Construction (CEE) Industry, generally indicates that the traffic from mobile platforms and tablets on CEE websites has increased greatly. On average, 18.20% of the CEE traffic appears to be originating from mobile platforms, compared to 12.3% last year, an increase of 6%, and 3.11% for tablets remaining generally steady compared to 2015. In comparison, the global internet usage indicates a 50.31% traffic from mobile platforms and 4.9% from tablets.
As we can see from the results, mobile is now the growth driver, while the desktop is rapidly becoming secondary for a large percentage of the digital audience.